Maximizing Customer Retention With Surf

Maximizing Customer Retention With Surf

Allysia Edwards

June 29, 2023

Customer retention is an important metric that 44 percent of businesses fail to measure.

This mistake could hinder a company’s long-term success and growth. Here are four ways in which Surf can help your company boost its retention rate:

1. Leverage gamification

In general, gamification occurs when gamelike mechanics and elements (such as point scoring and rules to win) are added to other contexts. For instance, a person could turn their household chores into a game by setting a stopwatch to see how quickly they can finish the task. Businesses can leverage gamification by rewarding customers with points for every purchase. This tactic is great for retention because 58.7% of customers value rewards and loyalty points as part of the shopping experience. Surf’s white label browser extension and mobile app solutions utilize gamification to collect browsing data. When your users share their data, they earn points which can be redeemed for exclusive prizes and giveaways.

2. Build customer profiles

Customer profiling is key to understanding your audience’s behaviors, pain points, and demographics. This knowledge will improve the efficiency of all your departments. For instance, it would help your marketing team create targeted campaigns and thereby improve customer acquisition costs and click-through rates. Customer profiling also helps sales teams increase conversions and lower churn by identifying the prospects who would benefit from your products the most. If you’re looking for a customer profiling tool, Surf helps companies analyze consumer behavioral patterns using AI by aggregating anonymized user data.

3. Incentivize loyalty

Show customers you appreciate their business by rewarding them for their loyalty. Discount codes, VIP events, and early-access benefits are a few incentives that companies can offer. However, loyalty programs are one of the most effective methods. Studies have shown that nearly 58% of consumers make monthly purchases when enrolled in a company’s loyalty program, and 49 percent spend more after enrolling. Increase customer loyalty and engagement by creating a white-labeled loyalty program with Surf.

4. Support causes your customers care about

When deciding where to shop, 54 percent of consumers consider how companies prioritize diversity, equity, and inclusion in their communities and workplaces. Similarly, 63 percent of consumers prefer to buy from companies that are socially responsible. By aligning with causes that people care about, companies can improve their reputation, increase customer loyalty, and differentiate themselves from competitors. Partner with Surf to create a white-labeled loyalty program that enables your consumers to provide charitable donations for completing specific tasks (purchases, survey completions, etc.)

Back to Blog