May 30, 2023
Studies have shown that 80 percent of consumers are more likely to shop with brands that treat them in a personal manner. Yet, efforts toward personalization have fallen short of consumer expectations. Most brands are unsure how to uncover consumer needs without being too invasive. However, there are many personalization tactics that brands can employ, some are liked more than others. For instance, about 40 percent of consumers think it’s creepy when brands use their location to offer personalized deals. This includes texts or mobile notifications from retailers upon entering their stores. In our previous blog, we explained how zero-party data is a great way to collect user information without invading their privacy. In this blog, we will explore the various ways to collect this data type.
A great time to collect relevant information is during the onboarding process. Create an account registration form to learn the user’s name, email address, and phone number. You can also inquire about the consumer’s age, gender, interest in the brand, communication preferences, and more. This information can be used in a variety of ways. For instance, once you’ve learned a user’s name, you can incorporate it into subject lines to increase email open rates by 13-28 percent!
This zero-party data collection method is fun, quick, and easy. Brands can create quizzes and polls to identify consumer preferences, pain points, and purchase intentions. You could distribute the quizzes through your website, app, social media, or SMS. Surf’s technology can also be used to create surveys and reward respondents for their participation.
Curious to learn more about your website viewers? Try using a conversational pop-up. Use it to ask one or two questions about the viewer’s preferences before offering a personalized list of product recommendations. You can also ask for contact information. Conversational pop-ups can double your opt-ins and increase conversions sixfold.
After a customer has made a purchase, consider sending them a survey to gain insights about their satisfaction and brand perception. Use the survey data to identify industry trends and opportunities for product improvement. The best surveys ask multiple questions in different ways. While multiple-choice questions can create quantitative datasets, open-ended questions allow respondents to explain why they selected their answers.
Brands can use loyalty programs as another opportunity to collect zero-party data. As customers sign up, ask them questions about their purchase patterns and willingness to refer the company to others. Surf’s white label solutions make it easy to get started. Use our software to create your program and reward users with giveaways and prizes.