December 15, 2021
“In this “powerful personal story woven with a rich analysis of what we all seek” (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google’s [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness—and then he solves for happy.”
“Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.”
“In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.”
“Tribe of Mentors shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life.”
“No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.”
These books were chosen and placed in the order above intentionally.
First we’re going to learn to solve for happy so we know what we should be striving for, then we’ll make sure we focus only on what is essential, that we’re measuring what’s essential (or what matters), then we’ll learn about some of the habits and routines of the world’s most elite performers and then we’ll learn how to build habits of our own.
We hope this list gave you some ideas of what to read this year! A bonus tip from us, if you want to get some (or all) of these books for free - sign up for Surf! Surf is a new browser extension that rewards users for their browsing data. Internet users are sharing their browsing data with their browsers every single day. These browsers then take that data and sell it for profit but don’t reward the consumer for it. Surf is changing that and paying users for that valuable data. Install it today and start earning points towards gift cards from your favorite brands like Amazon and Barnes and Noble.