In the shift to entirely digital events, our events team at EA had to quickly pivot to focus on new ways to engage the player and drive viewership. Partnering with Surf on multiple global giveaways has been a huge success – we've been able to give away over half a million dollars' worth of prizes in the last year around the world to our players that traditionally we had very few mechanisms to legally and democratically do so. Most importantly it's a true partnership, their account team is best in class; they help ideate, check errors, provide through documentation and provide an extra pair of hands where we're short staffed. Multiple teams at EA have now called upon Surf to assist in their campaigns that we look forward to growing the partnership even further.
Head of Event Operations, EA
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