10 Insights Into the Gaming Audience That Will Surprise Marketers: A Report on the Gaming Audience

There are few audiences that are growing faster than the Gaming Audience. This is why we have taken the time to research this audience in-depth, adding it to our list of Audience Reports. From unexpected competitors like Ford and Family Feud to obvious brands such as Twitch and Steam, both small businesses and large corporations have seen the potential in gaming and have capitalized on any opportunity that was presented. Still, there is much to be discovered about the Gaming Audience; which is why we have created a list of 10 insights into this audience.

There is no doubt that Twitter is the place to be for both gamers and those marketing to the audience, as Twitter saw over 2 billion gaming related tweets in 2020 alone. This is why our insights are based specifically around the Twitter gaming audience.

With brands like Ford and Coca-Cola having entered the gaming industry years ago, the audience has been rapidly growing for years now. However, 2020, dubbed by many as the year of the pandemic, certainly contributed to the massive rise in money spent in the gaming industry and hours watched on live streams. For example, in 2020 alone, gamers spent almost 57 billion on games and watched over 1 TRILLION hours of Twitch streams.

Since the pandemic seemingly halted everything, including sports, many professional sports players began gaming in tournaments and on live streaming services like Twitch. Now, as covid-19 is beginning to let up, these players are unexpectedly continuing to play games and share this interest with their fans.

Of the Twitter gaming audience, 10 insights could clearly be seen: they are newsmakers, they love cosmetics, they enjoy wine, they are interested and invested in crypto, they’re sports fans, they tweet mostly from an android or iphone, their tweets are text based, they love to participate in giveaways, they follow and interact with luxury brands, and they LOVE pizza.

With the stereotypes that have long been attributed to gamers now breaking down, and as celebrities like Post Malone and Jennifer Lopez continue to buy into gaming/esports; the audience is only going to grow even bigger. So, it is important for marketers to get in the space as soon as possible.

All of this, and more, can be found inside the Gaming Audience Report, download below. Be sure to check out the other audience reports for fascinating insights and industry trends that can only be uncovered using Surf for Brands.