Surf Web Data

Data Science, not rocket science.

Surf data is simply the most high-fidelity data available because it’s founded on the simple concept of offering consumers something in return for the data they’re sharing. What we’re left with is ethically sourced, zero-party data - better browsing insights and pathways to purchase.

All of this is presented in a way that is digestible and actionable by any department either as raw data or through a user-friendly dashboard.

“...you need to be paying attention to a privacy focused future.”

- Surf CEO, Swish Goswami

Why Surf Data?

The deprecation of cookies have already vanished from some browsers, with the rest poised to remove them soon. Further changes in privacy and compliance will make it impossible to get consumer data via third party means. Surf allows brands to access high-fidelity zero party data to engage and understand consumers in a cookieless world.

1.

81% of companies still depend on third party data, and 55% of companies have stated they are not ready for a cookieless world.
Source.

2.

When Apple released iOS 14.5, a staggering 96% of American users opted out of all tracking.
Source.

3.

Get ahead of the curve, build out your custom dashboard to track events and behaviour profiles that will keep you flush with information amid the coming drought.

It’s a journey

Surf users have our extension running while they are browsing so you’ll understand more than just what they do on your site. Examine how they found your page, and maybe what inspired them to come to your site (5 clicks, 10 clicks before). Discover where users typically go after they visit your site.

1.

Looking to find what sites 20-24 year old females in New York City typically browse on Sunday evenings? We can show you all of this through the anonymized data we collect.

2.

Imagine a heat map of Internet usage. View browsing behaviours that have led to and from your site, and uncover new potential partnerships to drive consumers back.

3.

Where did that customer go after they spent two hours on your site, compared different models of your product, and filled their cart? Understand your actual and potential consumer base like never before.