With US Election 2012 in full swing, the race to the White House is heating up. Some of the most ferocious fighting is being fought across social media, as candidates look to YouTube, Facebook and Twitter to engage potential voters.
Despite fatigue over hearing the same tiring promises and backstabbing political ads over and over again, American voters are still sharing Obama and Romney's ads at record speed—leading to hundreds of thousands of shares per week.
What better way to keep up with all the sharing action than through Unruly's handy infographic? This definitive tool, which will update twice a day until Election Day (November 6), tracks the total number of shares across social media, as well as views and comments on YouTube.
It also shows the 10 most-shared clips for each candidate over the past seven days. Currently, Obama leads Romney more than two to one in YouTube views, and more than three to two in total shares.
SURF is planning to conduct research examining all the reasons why Obama’s online videos are more successful than Romney’s.